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People Counting, Tracking & Profiling

People Counting, Tracking & Profiling

In the retail trade, one uses cameras to track where and which customers (women or men) remain standing longer, which signs they look at longer, by which items they linger and which items they ignore and simply pass by. The data gathered is used to optimize the display of goods in the shop and to subsequently attract more buyers.

Data and statistics that make people tracking possible help create special customer profiles and better align the set up and arrangement of goods with the requirements of the customers.

With the help of cameras, for example, the gender of the person in a fashion store is recognized and appropriate clothes items are recommended on a digital display.

Are you in search of an appropriate camera for your application? Basler offers:

  • Outstanding price/performance ratio
  • Long-term availability
  • Cameras and lenses from one source
  • Highest stability and flexibility thanks to Machine Vision standards
  • Worldwide service and support
  • 3-year warranty

Typical areas of use for cameras are:

  • Integrated cameras for digital signage
  • Cameras in shelves or shop windows
  • Monitoring cameras in shops

Camera series suitable for counting applications

Basler ace 2

Basler ace 2: Tailored to different vision needs

  • The next ace generation: State-of-the-art CMOS sensors, optimized hardware design and improved image quality
  • Two product lines, tailored to different vision needs - ace 2 Basic and ace 2 Pro
  • ace 2 Basic: proven Basler reliability with extensive computer vision feature set for standard machine vision applications
  • ace 2 Pro: including unique features such as Pixel Beyond, Compression Beyond and PGI for maximum performance

Get to know the Basler ace 2 camera series!

Basler ace

Basler ace: Compact and flexible

  • Broad sensor portfolio: CMOS and NIR variants
  • One-cable solutions: GigE with PoE (cable lengths of up to 100 m), USB 3.0
  • For Windows, Linux, and ARM-based platforms
  • Long-term availability (more than 3 years) and 3-year warranty
  • Outstanding price/performance ratio

Get to know the Basler ace camera series!

Basler blaze

Basler blaze: High precision for cost-efficient 3D imaging in real time

  • Outstanding 3D imaging with the latest Sony DepthSense™ IMX556PLR sensor technology
  • Precise, almost millimeter-accurate optical measurement with the time-of-flight method
  • Large measuring range, covering approximately two Euro pallets or a small car
  • Real-time streaming of pre-processed 3D point clouds and 2D intensity images
  • Daylight capability and IP67 protection for stable results under difficult conditions 
  • Light and contrast independent
  • Easy system integration thanks to compact design and Gigabit Ethernet 
  • User-friendly and platform-independent programming interface with sample programs
  • Reliable operation in multi-camera systems without mutual interference

Get to know the Basler blaze!

Basler dart

Basler dart: Huge performance – tiny price

  • Compact housing that is easy to integrate into systems
  • For Windows, Linux, and ARM-based platforms
  • Long-term availability (more than 3 years) and 3-year warranty

Get to know the Basler dart camera series!

Basler pulse

Basler pulse: Small, light, elegant

  • Elegant metal housing
  • For Windows, Linux, and ARM-based platforms
  • Long-term availability (more than 3 years) and 3-year warranty
  • One-cable solution with USB3 Vision technology and low power consumption (just 1.3 watts)

Get to know the Basler pulse camera series!

IP Fixed Box

Basler Network Cameras

  • Fast frame rates of up to 95 frames per second
  • Resolutions of up to 5 megapixels
  • Simple to install and integrate
  • Outstanding image quality and extremely high sensitivity
  • MJPEG, MPEG-4, H.264

Get to know the Basler network cameras!

We'll work together with you to find a suitable Basler camera for your people counting, tracking & profiling application. Have more questions? We would be glad to help you.