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Basler Acquires Two Korean Distributors at the Same Time: DATVISION and IOVIS

Basler Acquires Two Korean Distributors at the Same Time: DATVISION and IOVIS
Successful contract signing: Chong Yoon Foo (Basler), Hyunki Cho (DATVISION), Kim Jonghwan (IOVIS), Dr. Dietmar Ley (Basler)

Basler AG, a leading manufacturer in the computer vision sector, announces the acquisition of its long-standing sales partners DATVISION and IOVIS in Korea. The differently structured acquisitions are each expected to be completed on January 7, 2022. With these transactions, Basler continues to consistently expand its direct business in Asia, having already acquired the distributor MVLZ in China three years ago. In addition, the company is taking a further step in its expansion strategy of its product portfolio towards becoming a full-range supplier.

Alexander Temme, Chief Commercial Officer (CCO) of Basler AG, explains: "Basler has been consistently expanding its product and service portfolio for several years now and has meanwhile transformed itself from a camera manufacturer to a full-range provider. The acquisitions of DATVISION and IOVIS as well as their planned merger in the near future underline this strategy. We are very pleased that Korean customers will be able to buy our powerful and cost-attractive computer vision portfolio directly from a global manufacturer with a very strong regional presence and expertise in the future."

DATVISION most recently employed about 10 people in Korea. The company sells machine vision components and solutions for various industries, primarily in the semiconductor and electronics markets. IOVIS, based in Seoul, has over 40 employees and successfully markets a very extensive portfolio of vision components from various manufacturers.

A timely merger of both companies with the existing Basler Korea team will create a subsidiary of over 50 employees with very high competence in marketing, sales and technical support of computer vision components for OEM customers.

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