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Data protection declaration

Dear User,

We are pleased that you have visited the website of Basler AG and thank you for your interest in our company, our products, and our information.

The protection of your private sphere in the use of the Basler AG website is an important issue for us. For this reason we are in agreement with the applicable legal regulations for the protection of personal information and data security.

Data processing takes place in compliance with the following principles:

Use data

If a web page of Basler AG is accessed, the following data is saved for a period of 7 days on the web server (managed by Kernpunkt GmbH, Köln):

Page, from which the file is requested

  • Name of the file
  • Date and time of the query
  • Transfered amount of data
  • Access status (file transfered, file not found, etc.)
  • Description of the type of web browser used
  • IP address of the requesting computer

Cookie Tracking

Cookies are small text files that are stored by your browser when you visit websites and use applications. You can define how websites use cookies by configuring the privacy settings in your browser (additional information on cookie settings can be found in the help function of your browser). If you deactivate cookies entirely, then websites and applications from Basler AG may under some circumstances not work properly.

Google Tag Manager

We also use Google Tag Manager as a tool for analyzing user behavior. The solution provides an interface for harnessing pre-assigned website tags together with pseudonymized user data.
When the Tag Manager detects a page load event, a Google Analytics tag is issued based on the software's configuration. The data in that tag is then returned to the Google Analytics Server to allow for a pseudonymized evaluation of user behavior. While this process draws upon Google Analytics codes, it has also been enhanced with additional IP anonymization, described below.
For more information about the general terms of use and private policies for this software, please visit and

Please note that we have expanded our use of Google Analytics on this website to include the following snippet of code: "_gaq.push (['_gat._anonymizeIp']);". This code ensures that IP addresses are only gathered in anonymous form (known as 'IP masking').

We also use Google Analytics to assess data from AdWords for statistical purposes. If you wish to opt out of this, please deactivate it in the Ad Preferences Manager ( ).

Google Analytics

The websites of Basler AG use the Google Universal Analytics web analysis service as well as Google Remarketing, both products of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043.

Google Analytics and Google Remarketing use cookies to allow for an analysis of usage of the Basler websites.The information obtained by the cookies about the use of this website is generally transfered to a Google server in the USA and stored there.

The IP anonymization is activated for the Basler AG website in order to guarantee the anonymous recording of IP addresses. Your IP address is then abbreviated by Google before being transfered within the member states of the European Union or other parties to the Agreement on the European Economic Area. The complete IP address is abbreviated and transfered to a server in the USA only in exceptional cases.

On behalf of Basler AG, Google will use this information to evaluate your use of the Basler website, to compile reports about website activity, and to provide further information about the website use and the services connected to Internet use with respect to Basler AG. The information may be transmitted by Google to third parties where legally required or third parties are processing that data on behalf of Google.

On behalf of Basler AG, Google and third party providers will place Basler advertisements on the internet. The data collected by Google Analytics and Google Remarketing are used to place those ads.

To prevent your data from being collected by Google Analytics during your visit to the Basler website, you may download and install the browser plug-in provided at the following link: ( ).

Our website uses Google Optimize. Google Optimize analyzes how various versions of our website are used and helps us improve the user-friendliness according to the behavior of our website visitors. Google Optimize is a tool that is integrated into Google Analytics. No additional data are collected.

You can alternatively prevent Google Analytics from capturing data by clicking on the following link. An opt-out cookie is then set that prevents the future recording of your data when visiting this site. Click here to opt-out from Google Analytics.

Further information about Google Analytics and data protection can be found here

Google Remarketing

Based on your visit to our website, we use cross-device remarketing technologies from Google in order to display appropriate advertising for you on other websites.

How does remarketing work?

When you visit our website, it is possible that Google accesses recognition features for your browser or device (e.g., creating a so-called browser fingerprint), analyzes your IP address or stores a recognition feature in the form of a small text file (e.g. a third-party cookie) on your device. It is also possible that Google connects your visit to our websites with one or more of these recognition features and stores it in order to show you our ads on other websites.

The recognition features described above are designed as a pseudonym that Google may use to recognize your device on other websites. If you visit a website that participates in Google’s advertising display network (which means it displays advertising on behalf of Google), Google can recognize your device and your browser based on the aforementioned features.

We may also create remarketing tags for our websites. This means that we use keywords that contain information about the contents of the displayed page (such as product or service categories) on our websites. These keywords do not show any personal or sensitive information. Google receives and stores these keywords with the aforementioned recognition features. When you visit a website that is tagged with keywords for a certain product category, Google stores these keywords and assigns them to your recognition features.

This allows us to activate advertising on other websites that is aligned with the pages you visited on our websites. So if you are visiting another website that participates in Google’s advertising display network, Google can use the recognition features and the keywords stored with these features to identify whether any of our ads should be displayed to you and if so, which kind.

You can find more information about Google’s remarketing technologies at

How does cross-device remarketing work?

If you log in to Google’s services with your own login data, using your own Google account(s), Google can connect the recognition features from different browsers and devices to each other. In other words, if Google has created a separate recognition feature for each laptop, pc, smartphone or tablet that you use, these recognition features can be assigned to each other as soon as you use (or have used) a Google service with your login data. This is how Google can specifically display our advertising campaigns beyond individual devices. However, Google will only do this if you have agreed to this data processing by Google in the past.

How can I opt out of the advertising?

You can opt out of this advertising format at any time. In order to do so, access the website and deactivate personalized advertising. Please note that these settings may not affect all devices and browsers. You can get more detailed information at

Google & Bing Conversion Tracking

The Basler websites use Google Adwords Conversion Tracking as well as "Bing Ads" Conversion Tracking from the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Conversion Tracking makes it possible to measure the entire number of users who have clicked on a Google or Bing advertisement from Basler AG and who have been further directed to a page provided with a Conversion Tracking Tag. Basler AG does not retain information with which it is possible to personally identify users.

When you click on a Google or Bing advertisement on our website, a cookie for Conversion Tracking is then set on your computer by Google Adwords and Bing Ads. These cookies are no longer valid after 30 days and are not capable of personally identifying the user. Your internet browser also includes settings to prevent cookies from being stored.

Pardot / Salesforce

pardot, a marketing automation tool created by Pardot LLC, 950 East Paces Ferry Road, Suite 3300 Atlanta, GA 30326, USA is used on the Basler website.

pardot also uses the cookie tracking previously described to collect information about the use of the website. Your internet browser also includes settings to prevent cookies from being stored. Blocking cookies can however lead to limited functionality by the Basler website.

Further information about the handling of personal information and data from the European Union by Pardot LLC can be found here:

Data from forms

Personal data which is entered into a form on the Basler AG website is used to establish contact with you and to provide you with the requested information.

If you consent, we will transmit the information you provided to us to our subsidiaries and relevant distributors for marketing purposes. No further transmission of personal data to third parties will be done. You may object to further use at any time in the future without stating a reason, by revoking your consent.
To do so, please contact:

Declaration of Consent Regarding Privacy

By submitting a form, you agree that the information in respect of your usage of the Basler Web pages (e.g., pages visited and duration of visit to the respective pages, etc.) that is stored by pardot under a pseudonym may be aggregated with your personal data (form-based information) upon submitting this form.

The aim of aggregating usage information with your personal data is to get to know you better as a potential customer and to make information that is of particular interest specifically to you available to you on our Web pages and via email.

You may, at any time and with future effect, refuse – without providing substantiation – to allow the data aggregated in this manner to continue to be used by revoking your consent. To do so, please contact:


On our website we use a chat tool for real-time communication with you. We use the "Salesforce Live Agent" of the company, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

We use the chat to communicate directly with you regarding your questions about our products. If a chat request remains unanswered, we use the information from your chat request to contact you later by e-mail regarding your request. For this purpose, we process personal data such as first name, last name, e-mail address and customer status as well as other data requested at the beginning of the chat (e.g. topic or company). In order to be able to offer the chat, we also process the data required for the basic communication between your end device and our website (browser data, such as IP address, browser type, etc.).

We initially store the chat history for as long as it is necessary for communication between you and us regarding your question. We are currently still checking how and whether the chat tool is accepted by the visitors of the website. Therefore, we store the chat history for at least 1 year, so that we can then check how we can improve the chat and communication with you.

Your personal data is processed by our contract processor Salesforce in a data center within the European Union. However, since Salesforce is a US company, data may also be transferred to the USA. There is currently no adequacy finding for the USA by the EU Commission regarding the level of data protection. Thus, the level of data protection in the USA does not correspond to that of the European Union. However, together with Salesforce we have made suitable guarantees within the meaning of Art. 46 para. 1 lit. c DSGVO to ensure an adequate level of data protection. The corresponding contract for order processing according to Art. 28 DSGVO and the EU standard contract clauses can be downloaded here:

Your personal data will be processed on the basis of your expressed consent in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. This revocation does not affect the legality of the data processing that took place through the revocation. Simply send your revocation by e-mail:

Declaration of consent
I agree with the processing of my personal data for the use of the chat tool as described here in the privacy policy under "Chat Tool". I have been informed about my right of withdrawal and how to exercise it.

Use of Social Plugins from Facebook, Twitter, LinkedIn and Google+

The websites of Basler AG feature integrated Share buttons. These buttons enable you to recommend the page contents via social media services such as Facebook, Twitter, LinkedIn and Google+.

All Share buttons on Basler websites are classic links created as part of c‘t magazine's "Shariff " project. For improved privacy protection, the button only establishes contact between the social media service and the user once the share button is clicked.

To display the total count of likes/shares, the Shariff button functions as an interim instance for the social media services. It is not your browser requesting the number of likes, but rather Basler's own website servers. Hence the address of the Basler server, not your IP address, is shown to the social media service. This then provides better protection of your privacy.

Facebook, Twitter, LinkedIn and Google+ do not provide specific information about which data is transmitted in the use of their social plugins. Basler AG therefore has no knowledge regarding the content and scope of the transmitted data or its use by Facebook, Twitter, LinkedIn and Google+. Please refer to the further information about this in the data protection regulations of the social media services which are found here: Facebook, Twitter, LinkedIn and Google+.

Privacy policy for our social media pages

Your rights as the user

According to § 34 and § 35 of the German Federal Data Protection Law, as the user you ("affected person") have the right to demand information at any time about which data has been saved by us and for what reason this has been saved. You may furthermore report incorrect data or have such data deleted which is invalidly stored or no longer required.

Data protection requests

Our external company data protection officer is responsible for the compliance and monitoring of our data protection obligations. He is also available to you for further information at any time regarding data protection.

Dr. Uwe Schläger
datenschutz nord GmbH

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