Retail

More Efficiency and Performance through Custom Image Processing Applications

E-commerce increases the demands on stationary retail and the volume of sales: Simplicity, speed and flexibility with high cost-efficiency are important to remain competitive. Camera systems provide valuable insights into consumer behavior, automate operations, and accelerate the checkout process.

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Basler cameras are used in a variety of ways in the retail sector, in self-check-out systems, reverse vending machines, or ATMs, and support the recording of customer numbers and behavior.

  • Long-term product availability

    Our vision portfolio products are all available on a long-term basis, allowing you to future-proof your system design

  • High performance & speed

    Innovative, high-performance camera technology for state-of-the-art production methods

  • Durable & reliable

    With the lowest failure rate in the industry, our camera systems stand for reliability in 24/7 operation

  • Customizable

    Our project teams create unique solutions for hardware and software

Typical areas of application in the retail environment

Whether it is customer targeting, people counting or goods logistics, powerful vision solutions simplify processes and provide valuable insight into customer behavior.

Shelf filling & control

Vision systems can display the fill level of shelves or, integrated into a logistics solution, stock shelves. Detected fill levels help to optimally control the flow of goods and the replenishment of goods.

People detection & counting

Biometric recognition methods are used for personalized services and transactions, and access controls can be automated, as can passport control at airports.

Posture

Human Pose Estimation (HPE) is a method for identifying the joints in the human body. Retail applications may include trying on clothing or evaluating sports equipment in motion.

Eye tracking

Eye tracking uses detailed vision systems to measure and track eye movements, enabling analysis of which products and offers a customer is looking at longer and more closely.

Consumer Insights

In retail, vision systems can track the path of the customer: Which items do customers linger longer over, which goods are ignored? The data obtained can be used to optimize the presentation of goods.

Automated output and sales systems

Automated retail systems help with the sales process or even take it over completely. Digital image processing in these systems supports interaction with the customer and controls or monitors the issuing of goods.

Walk-out systems

Fully autonomous supermarkets prevent queuing at checkouts thanks to intelligent camera systems and sensors that recognize what customers put in the shopping trolley and calculate the price, which is automatically debited when they leave the store.

Self-checkout systems

Camera systems for self-service checkouts allow goods to be scanned and the payment process to be handled by the customer themselves, minimizing the need for cashier staff and customer waiting time.

Self-service machines

Self-service vending machines dispense goods selected by the purchaser in exchange for payment. Kiosk systems have a fixed location and are preferably placed on streets, in airports, shopping malls or in store zones.

Reverse vending machines

Deposit of empties is accepted through reverse vending machines, which include vision systems that identify the labels. Book and media return machines are also used in lending libraries.

ATMs

To prevent fraud, ATMs use vision applications. Integrated cameras can also be coupled with facial recognition and used to control cash withdrawal or PIN monitoring.

Ticket vending machines

Tickets for local and long-distance public transportation as well as parking garage tickets can be purchased at ticket vending machines. For faster recording and identification, these machines are usually equipped with vision systems.

Sample applications

Take a look at our solutions and see how they can be used for a wide range of applications.


  • AI Software for Retail

    AI Software for Retail

    Our live demo uses AI software to power an automated payment terminal for a retail application. Take a look at it!

    • Deep Learning
    • Embedded vision
    • Automated retail systems

Most popular products

For efficient and reliable machine vision applications in this industry, the following Basler products are often the best choice:

  • Basler dart

    Basler dart area scan camera

    The dart camera is a compact camera module suitable for factory and embedded applications. It is available as a bare board variant, with S- and CS-mounts.

  • The Basler ace

    Basler ace area scan camera

    The ace camera is available with a diverse selection of sensors, resolutions, and speeds—all at a great value.

  • Basler ace 2

    Basler ace 2 area scan camera

    The compact ace 2 convinces with a large selection of sensors and interfaces as well as optimal handling and image quality. Thanks to its versatility, it is the right camera for a wide variety of applications.

  • Basler pylon vTools

    pylon vTools for image processing

    Design robust image processing software for quality assurance and tracking. Functions such as blob analysis, matching, and code reader can be combined using drag-and-drop design and flexibly integrated into the target application.

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