Retail Application: Video Analysis Product from Pyramics Uses Basler dart USB 3.0 Camera to Measure Ad Impact

How successful is my advertisement? Is it appropriate for the target group and positioned at the right place? Answering these questions is important for the operators of a shoe store. Getting information about the customer’s age, gender and emotions is a large step towards this goal.  The information can be used to optimize the marketing strategies for the long term. Together with Basler cameras the Pyramics sensors provide the required data. This data can also be brought together with the information of the cash register system and be used to analyze the buying behavior.

For more details on how the device is constructed and the reasons why the Basler dart USB 3.0 camera was the perfect choice for Pyramics, please see our Success Story “Retail Application: Video Analysis Product from Pyramics Uses Basler dart USB 3.0 Camera to Measure Ad Impact.”