How effective is my ad? Is the target audience reached? For the managers of a shoe business, this question is not just interesting, it's business critical. One big step in that direction is determining the age, sex and outward emotional state of the customer. That data can then be used sustainably to optimize the marketing strategy.
Thanks to Basler cameras, Pyramics’ can deliver precisely that kind of information. The data from the sensors can also be combined with information from the cash register system and used to analyze the buying behavior.
Who's buying the marketed shoes? Was the advertising effective? What impact does it have on sales numbers if I change anything? Pyramics uses its sensors to answer precisely these questions. One important component of any Pyramics sensor: a Basler dart USB 3.0 camera.
For more details on how the device is constructed and the reasons why the Basler dart USB 3.0 camera was the perfect choice for Pyramics, please see our Success Story “Retail Application: Video Analysis Product from Pyramics Uses Basler dart USB 3.0 Camera to Measure Ad Impact. ”
This and many other interesting Success Stories on applications with Basler cameras can be found in the Download Document area of our website. Our Sales Team is also always ready to answer questions or provide information as well.
