To swiftly verify and realize innovative ideas and products with an agile and user-orientated start-up spirit, we tried out the experiment ‘Adobe Kickbox’.
Twenty idea-givers (kickboxers) started simultaneously and received a budget, coaching and working time. The kickbox-method helped our idea-givers to stay structured, to keep motivated and to develop an entrepreneurial mind-set. The destination was the pitch day, where the kickboxers were invited to present their ‘problem-solution-fit’ in just 6 minutes on stage. Focus was on a verified market problem and a solution confirmed by users. The jury, consisting of business managers, were able to decide on further financing for the idea as sponsors.
Eight ideas made it onto the pitch stage, four of which found a sponsor, allowing those kickboxers to continue working on their solution.
What have we learned?
Those who believe in their idea can’t be stopped by a pandemic (home office, cancelled fairs etc.).
Each idea changed during the kickboxing phase and became more precise.
There is no such thing as failure: every dropped idea has given us valuable insights.
Talking helps: Often we were (almost) right with our assumptions about users' problems, but conversations with users have revealed quite different aspects of the problems.
Do you also have experience with kickboxing and are interested in sharing your experiences with us?
Or do you have questions and want to know more about our experience?
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