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Marketing Specialist – Americas

  • Basler AG
  • Exton, 855 Springdale Dr Suite 203
  • Work experience
  • Marketing, Communication, PR
  • Fulltime
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Starting immediately, Full-time

Basler is a leading international manufacturer of imaging components for computer vision applications such as cameras, lenses, frame grabbers, software as well as embedded vision solutions, customized products and consulting services. The products are used in a variety of computer vision markets, including factory automation, medical, traffic, logistics, retail, and robotics. Founded in 1988, the Basler Group employs approximately 800 people at its headquarters in Ahrensburg (near Hamburg) and other locations in Europe, Asia and North America.

Your responsibilities

  • Work closely with Basler German counterparts to build email campaigns for nurturing new prospects and delivering timely and targeted messages by utilizing behavioral data and CRM attributes. Create dynamic emails; use A/B testing to see which content works best.
  • Use marketing automation to target ideal prospects and move leads through the sales cycle to maximize the ROI of marketing programs.
  • Work closely with Inside Sales to understand quantity and quality of lead flow and make corrective or reinforcing action.
  • Maintain tradeshow and events list for potential walking and/or exhibiting.
  • Help with coordination and organization of marketing events such as conferences and tradeshows.
  • Assist with scheduling, organizing and promoting Basler webinar series.
  • Update marketing performance reports, analyze responsiveness of campaigns and make suggestions for future initiatives.
  • Responsible for maintaining Basler Americas team page on global SharePoint.

Your qualifications 

  • Bachelor’s degree in marketing, business or a related field.
  • 1+ years’ experience in Marketing.
  • Strong written and verbal communication skills.
  • Creative thinking in problem solving, organization, and communication.
  • Strong organizational skills and attention to detail.
  • The ability to adapt to work with different functions and personalities including Inside Sales, Product Management, Support, German headquarters, etc.

Our offer 

Basler, Inc. offers a competitive compensation package, 401K and a comprehensive benefit program which includes medical and dental insurance.
Applicants must be currently authorized to work in the United States for any employer. We are unable to sponsor or take over sponsorship of employment Visa at this time.


​​​​​​​Your application 

Do you share our passion and ambition? Then email us your application, stating the desired starting date and your salary expectations to

Would you like to know more about us and your career opportunities at Basler? No problem! Contact us via mail or phone
( +1 (610) 717 5541).We look forward to hearing from you.

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