Exciting news: at Basler we are exploring new opportunities in the Point-of-Sale markets (POS). In our large network of friendly partner companies we get a lot of chances to work on special camera projects. We don’t produce any “end-systems” but often produce special cameras for special markets. There is one very exciting project here just entering its production phase. It is a joint venture with a leading german “lebensmittel” producer. The camera has been nicknamed here “das Würstli” and is used for food inspection. I like the name because it’s got an umlaut in it – and umlauts are cool (ask Mövenpick).
One recognised problem of the food industry is the quality of the end product especially in the fast food world. It doesn’t matter how good and clean you produce your raw product, if the end delivery station (the sausage and chips health bar around the corner) doesn’t correctly cook it – then it’s all for nothing. So why not check the product at production and then at final delivery? Hence the sausage inspection system (SIS). The idea is every manufactured sausage gets inspected and recorded. Then they get cooked and sold and at the point of sale (POS) the SIS does the same and sends its information to the database.This way the producer can check that the consumer gets his or her product in the best possible way.
The clever bit is the sausage analysis software (SAS) which can uniquely identify a sausage due to is wurst-druck (sausage print). Every sausage has it’s own wurstabdruck (like a finger print) and the SAS can recognise this. The software is still in prototype stage and the initial system will instead work with an embedded RFID tag (which the consumer will have to remove before enjoying the product). The advantage of the RFID tag is also that a consumer with a NFC enable phone can download the app and see which farm the pig came from (interviews with explicit pigs will also be possible so you can get to know your dinner before eating it).
This is a very exciting phase of Basler moving into the point-of-sale market. If it works I will soon be able to show my children and friends “our” cameras at every “Frittenbude” (northern german equivalent of a health food bar).
Laws are like sausages, it is better not to see them being made.
And if you hadn’t yet guessed… April Fool!