People Counting

People Counting, Tracking & Profiling

In the retail trade, one uses cameras to track where and which customers (women or men) remain standing longer, which signs they look at longer, by which items they linger and which items they ignore and simply pass by. The data gathered is used to optimize the display of goods in the shop and to subsequently attract more buyers.
Data and statistics that make people tracking possible help create special customer profiles and better align the set up and arrangement of goods with the requirements of the customers.
With the help of cameras, for example, the gender of the person in a fashion store is recognized and appropriate clothes items are recommended on a digital display.
Are you in search of an appropriate camera for your application? Basler offers:

  • Outstanding price/performance ratio
  • Long-term availability
  • Cameras and lenses from one source
  • Highest stability and flexibility thanks to Machine Vision standards
  • Worldwide service and support
  • 3-year warranty

Typical areas of use for cameras are:
  • Integrated cameras for digital signage
  • Cameras in shelves or shop windows
  • Monitoring cameras in shops

Camera series suitable for counting applications

Basler ace for retail applications
Basler ace: Compact and flexible
  • Broad sensor portfolio: CMOS and NIR variants
  • One-cable solutions: GigE with PoE (cable lengths of up to 100 m), USB 3.0
  • For Windows, Linux, and ARM-based platforms
  • Long-term availability (more than 3 years) and 3-year warranty
  • Outstanding price/performance ratio
Get to know the Basler ace camera series!
Basler dart for retail applications
Basler dart: Huge performance – tiny price
  • Compact housing that is easy to integrate into systems
  • For Windows, Linux, and ARM-based platforms
  • Long-term availability (more than 3 years) and 3-year warranty
Basler pulse for retail applications
Basler pulse: Small, light, elegant
  • Elegant metal housing
  • For Windows, Linux, and ARM-based platforms
  • Long-term availability (more than 3 years) and 3-year warranty
  • One-cable solution with USB3 Vision technology and low power consumption (just 1.3 watts)
Get to know the Basler pulse camera series!
Basler network camera for retail applications
Basler Network Cameras
  • Fast frame rates of up to 95 frames per second
  • Resolutions of up to 5 megapixels
  • Simple to install and integrate
  • Outstanding image quality and extremely high sensitivity
  • MJPEG, MPEG-4, H.264
Get to know the Basler network cameras!
We'll work together with you to find a suitable Basler camera for your people counting, tracking & profiling application. Have more questions? We would be glad to help you.

We’d Be Glad to Help You

Have a question about our products for your retail application?
Talk to us!

Brochure - Retail

Here you can find Basler's brochure for retail applications.

BCON – Basler’s Interface for LVDS

Basler’s unique interface for your LVDS-based embedded vision application.
Read more

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