Strategy
Multi-Segment Strategy Drives Profitable Growth
On the back of a combined system and component business at Basler, we intend to grow into one of the biggest vision technology companies worldwide. To achieve this aim, we plan to increase sales by an average 20% per year on a profitable basis involving a two-digit pre-tax margin. The two main factors leading to success on this growth path are our multi-sector strategy and sustainable investment in research and technology.
Our multi-sector strategy makes us less sensitive to fluctuations in individual markets and puts us in a better position to offset demand cycles. Due to our consistently high investment in research & development, we are meanwhile generating more than half of our sales with products that are less than two years old. This high level of investment gives us advantages over our competitors and guarantees profitability.